Partnerships

Presenting an opportunity to connect with discerning customers through Melbourne's favourite craft beer event.

Pint of Origin Festival 2026 Partnership Opportunities

What is Pint Of Origin?

Staged annually since 2012, it's a beer festival unlike any other on the planet: a ten-day, choose-your-own-adventure event, bringing the world of beer to Melbourne.

Run by The Crafty Pint — Australia's leading craft beer media publication — Pint Of Origin is community-first, driving significant patronage of Melbourne venues, breweries and bars, and engaging over 100,000 craft beer consumers at venues or online.

Our audience is your market.

Pint of Origin attracts:

• A passionate, loyal, and active community (60%+ repeat attendance)
• Mostly aged 35–55, urban professionals with high disposable income
• People who value experiences, good food and drink, culture, and local discovery

"Another fantastic 10 days of fun, friendship, good beers and amazing food. Happy PoO!"

We promote everywhere.

There's a massive marketing campaign behind Pint Of Origin, including:

• City-wide street posters & megasites
• In-venue posters, tearaway maps, coasters, tees
• Engaging content via 50+ venue and brewery social media channels
• Extensive promo via Crafty Pint website, email newsletters, podcast, and socials

And it's the talk of the town.

Pint Of Origin generates strong media buzz across mainstream, lifestyle and food & drink media:

• Television — including the Today show, weather crosses, news reports and more
• Lifestyle media — including Time Out, Concrete Playground, Sitchu, Beat Magazine & more
• Food & drink media — including Melbourne Food & Wine, Delicious, Wine Companion, Drinks Trade

A festival model that works.

While many traditional festivals are struggling in today's economy, Pint Of Origin works differently.

• It's free to participate. Making it an easy and fun way to get out and about. 100% of surveyed attendees would attend again.
• It supports local hospitality. Rather than drive people to a temporary event space, Pint Of Origin introduces people to existing venues, of which 94% would be involved again.
• It stays fresh. With new venues, regions, breweries, beers and features every year, there is always strong anticipation for the Pint Of Origin program.

So many opportunities.

For like-minded brands, Pint Of Origin provides a significant platform to drive your objectives.

• Brand activations. We can help bring your brand to life and connect with audiences through onsite activations, special events and promotions.
• Hospitality experiences. Our team can create unforgettable food and drink experiences for your most important customers and clients.
• Content-led marketing. Backed by The Crafty Pint, with Australia's largest audience of craft beer industry and consumers, our team can create bespoke content to highlight your products.

Next steps.

We'd love to chat further! We offer:

• A strategic approach. We don't offer a one-size-fits-all partnership package. Every proposal is tailored to your brand, audience and objectives.
• Creative thinking. We believe the best ideas come when thinking outside the box. Our team understands our event and audience deeply, and are highly experienced in creating strong partnerships.

Let's talk!

Pint of Origin Festival 2026 Partnership Opportunities